Industry Benchmark Studies
J.D. Power provides actionable market intelligence to travel suppliers such as airline carriers, hoteliers, and rental car companies serving customers across the globe. Our studies help travel organizations understand the many drivers of customer satisfaction in order to optimize customer interactions for ongoing improvement.
The Airline Loyalty/Rewards Program Satisfaction Report and the Hotel Loyalty/Rewards Program Satisfaction Report measure customer satisfaction based on six factors: ease of redeeming points/miles; reward program terms; account maintenance/management; ease of earning points/miles; variety of benefits available; and customer service.
Travel Industry Advisory Services
J.D. Power offers a comprehensive suite of research solutions to help you understand the many drivers of customer satisfaction, develop a strategy and action plan, optimize customer interactions, and measure and manage performance for ongoing improvement.